Experience Fayetteville Hires Medalist Sports

FAYETTEVILLE, Ark. (June 10, 2021) —The Fayetteville Advertising & Promotion Commission has approved a contract between Experience Fayetteville and Medalist Sports. The race partner will manage production of the 2021 UCI Cyclo-cross World Cup in October and the 2022 UCI Cyclo-cross World Championships in January, two key events of the UCI international cyclo-cross calendar.

Based out of Georgia, Medalist Sports has decades of experience in the promotion and production of international, world-class, professional cycling events, and was part of the team that managed the 2013 UCI World Cyclo-cross Championships in Louisville, Kentucky, the first world championships of the discipline awarded by cycling’s worldwide governing body the Union Cycliste Internationale (UCI) to the United States. Medalist Sports has an extensive resume in the sport of cycling, having produced such legendary events as the 2015 UCI Road World Championships in Richmond, VA, Tour DuPont, Tour de Georgia, Amgen Tour of California and the Larry H. Miller Tour of Utah. Current clients include the U.S. Olympic & Paralympic Committee, the Cleveland Clinic, Sport and Entertainment Corporation of Maryland, MS Society of Canada, USA Cycling and many more.

Molly Rawn, CEO of Experience Fayetteville, said, “We are confident that with Medalist as a partner, we will produce and host a tremendously successful and inclusive UCI Cyclo-cross World Cup and UCI Cyclo-cross World Championships while showcasing our city and unique hospitality to a worldwide audience.”

“We are proud to partner with Experience Fayetteville and the entire Northwest Arkansas community, as well as the UCI, Flanders Classics and USA Cycling, in the planning and promotion of the upcoming UCI Cyclo-cross World Cup and World Championships,” stated Chris Aronhalt, President/Owner of Medalist Sports.  “Our goal is to deliver a safe and spectacular event, which showcases Fayetteville and Northwest Arkansas as a tourism destination, to provide value to all of the key stakeholders, and to create world-class experiences and memories for the athletes, spectators, and fans across the world.”

Medalist Sports and Experience Fayetteville will work together to ensure a safe and welcoming event for all riders, teams and spectators as well as the ongoing logistics of both events.

The UCI Cyclo-cross World Cup will be held Oct. 13 at Centennial Park in Fayetteville. Also being held at Centennial Park, the UCI Cyclo-cross World Championships are slated for Jan. 28-30, 2022. This will be only the second time the Championships have been held in the United States, and the event is estimated to have a total global audience of 52 million viewers, according to UCI.

Rob DeMartini, President and CEO of USA Cycling, said, “USA Cycling has a long and productive history of working with Medalist Sports so we’re very pleased to see them manage both the UCI Cyclocross World Cup and World Championships. We’re confident Medalist is the right partner to deliver everything that’s expected for these world-class events.”

The UCI World Championships weekend will be part of a multi-day festival for both new fans and diehard cyclo-cross spectators from around the world. The race will be the pinnacle of a weekend filled with activities and events that showcase Northwest Arkansas.

“Medalist Sports is known for its experience in organizing major cycling events, including the 2015 UCI Road World Championships in Richmond, Virginia,” UCI President, David Lappartient. “We look forward to working with a strong partner again, and together with organizer Experience Fayetteville we will build on the work already done to successfully deliver the UCI Cyclo-cross World Cup round next October and the 2022 UCI Cyclo-cross World Championships, the second in the history of the discipline in the United States, known as a stronghold for cyclo-cross. We are looking forward to a Championships that will be remembered by athletes, National Federations, spectators and fans in the USA and around the world.”

About Experience Fayetteville

Experience Fayetteville is the convention and visitors bureau for the city of Fayetteville, Arkansas. It is responsible for marketing the city to visitors and achieving a positive economic impact through tourism. It is the first point of contact for convention and meeting planners, sports tournament coordinators and tour operators. Experience Fayetteville oversees the visitors bureau and Experience Fayetteville Visitors Center, Fayetteville Town Center and the historic Walker Stone House. The Fayetteville Advertising & Promotion Commission is the governing body of Experience Fayetteville. For more information on Fayetteville, visit experiencefayetteville.com.

About Medalist Sports

Headquartered outside of Atlanta, Georgia, Medalist Sports is a full-service sports management company with more than two decades of leadership and both national and international expertise in the planning, promotion, and partnership development for world-class sports competitions and cause-related events.  For more information on Medalist Sports, please visit www.medalistsports.com.


For more information contact:

Hazel Hernandez
Vice President of Marketing
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(479) 521-5776